MS Dhoni’s Captain Cool Trademark: One of the most successful and most loved captains of the Indian team, MS Dhoni has recently applied to trademark his popular name “Captain Cool”. He got this name due to his calm nature and patience even in difficult situations. His move to trademark this name adds a new chapter to his branding.
How was MS Dhoni named “Captain Cool”?
Legendary wicketkeeper batsman MS Dhoni is known in the world of cricket for his decisions and cool mindset on the field. Because India won spectacular victories under Dhoni’s captaincy in all these big and important tournaments like 2007 T20 World Cup, 2011 World Cup and 2013 Champions Trophy.
MS Dhoni has always encouraged his players with a smile on the field and he has never been seen under pressure. For this reason, his millions of fans and media have named him “Captain Cool”.
What Is A Trademark And Why Do They Do It?
When a person or a brand trademarks a name, that name becomes the official ownership of the person or the brand. For example, now no other brand will be able to use any product named “Captain Cool” by MS Dhoni without the permission of MS Dhoni.
MS Dhoni can easily launch things related to this name, such as clothes, caps, sports gear, accessories, etc. This will significantly increase both his brand value and earnings.
What Will Be MS Dhoni’s Brand Strategy ?
MS Dhoni’s branding has always been very commendable. He has already launched a sportswear brand named ‘Seven’. Along with this, Dhoni has also been the brand ambassador of many big and popular brands like Cars24, Dream11, and Oreo.
The recent trademark named “Captain Cool” will further strengthen his personal brand and give fans a chance to buy exclusive products related to his name.
Benefits of MS Dhoni’s Captain Cool Trademark:
Memorable branding: MS Dhoni’s name has become immortal in cricket history forever. Now along with his name, his nickname will also become a part of his identity.
Financial strength: Trademark will give MS Dhoni a big benefit in royalty and brand value.
Future planning: There is a possibility that even after retirement, MS Dhoni will remain active among the fans through his brand.
